Custom Actions and Event Mapping

Create customer-owned action codes and map event aliases to canonical RetentionMaster metrics for better reporting.

Custom actions

Settings includes a Custom Actions area where teams can create customer-owned action codes, for example kyc_success, demo_booked, trial_started, or vip_deposit.

Custom actions appear beside platform actions in GTM snippet generation and can be tracked through RMTrack.

Metric mapping

RetentionMaster supports canonical metric keys such as registrations, gaming.deposits, ecommerce.purchases, lead.submits, corporate.cta_clicks, popup_shown, and popup_cta_click.

Mappings store action codes, optional amount paths, optional currency paths, and enabled state per customer and site. Reporting can use those aliases to make dashboards match your event vocabulary.

Frequently Asked Questions

Can one metric use multiple action codes?

Yes. A canonical metric can include several action code aliases so old and new event names roll up together.