Retention Analytics and Uplift

Measure retention asset exposure, interactions, influenced deposits, projected retained users, and seven-day retention lift.

Retention KPIs

The Retention page compares exposed and interacted users with downstream behavior such as influenced deposit events, influenced deposit sum, projected retained users, and retention lift over a seven-day window.

The page expects at least one bound retention asset in scope. Without a bound asset, it shows an empty state that sends users back to the Retention Library.

How to interpret lift

Retention lift is designed to compare exposed versus unexposed retention behavior. Use it alongside campaign runtime, retention asset engagement rate, and conversion-event mapping to avoid over-crediting a single asset.

Frequently Asked Questions

Why is Retention empty?

Set up and bind a retention asset first. The page needs asset exposure and interaction data before uplift analysis becomes meaningful.