Troubleshooting Tracking and Retention Assets

Tracking checks

Confirm the public key matches the selected site, the snippet is published once, the page is not blocked by a browser extension, and the site origin matches a known RetentionMaster site.

Use Reporting for totals and Data Explorer for raw events. For GTM actions, preview the GTM container and check that RMTrack receives the expected action code and payload.

Retention asset checks

A retention asset may not show if the trigger is not configured for retention asset display, the campaign is paused or outside its runtime window, the current device is gated, a cooldown is active, the visitor is known as registered, an overall prevention rule matched, or another RetentionMaster overlay is already present.

Campaign overlap can cause equal-weight A/B arbitration where one eligible retention asset is selected from matching candidates.

Empty analytics

Empty Retention usually means no bound retention asset exists in scope. Empty Lead Collection usually means no lead payloads have been submitted. Empty Content Depth or Journey can indicate insufficient tracked sessions for the selected period.