User Journey Analytics

Understand sessions, bounce behavior, page depth, entry pages, exit pages, drop-off pages, and top transitions.

Journey metrics

User Journey reports sessions, bounces, bounce rate, average duration, average pages, and scope notes for the selected website and period.

Charts include sessions over time, duration over time, depth histogram, page depth, entry pages, exit pages, drop-off pages, and top page transitions.

How to apply it

Use Journey before building campaigns to find where users stall. Entry and exit pages can inform include and exclude page rules, while drop-off and depth data can suggest which retention asset archetype to test.

Frequently Asked Questions

Which plans include Journey?

Journey is locked on Starter and enabled on RM Core, RM PRO, and RM Enterprise.